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Media Kit

VLdemographics-260918
Get to know our readers...
  • 87% of our readers are female, 13% are male.
  • 18% are aged 18-25, 33% aged 26-35, 24% aged 36-45, 23% aged 46,55 and 11% aged over 55.
  • 36% are not vegan. Many are looking to change their diet and lifestyle options for health, environmental and animal compassion reasons. 64% are already vegan.
  • 3% of readers are kosher, 5% are omnivores, 4% are pescatarian, 18% are vegetarian and less than 1% follow a raw diet. 6% of people listed their diet as 'other'.
  • 53% regularly cook from scratch more than 4 times a week.
  • 42% buy groceries on a daily basis rather than a large weekly shop.
  • 78% have purchased lifestyle products on the internet in the past month.
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